There is too much competition in the tech era because more than 1.5 million apps are available on Apple’s and Google app stores. Mobile apps offer numerous opportunities for all types of businesses, from startups to established businesses. It’s not enough to develop and launch a mobile app, but mobile apps will boost your business and make a strong relationship with your customers.

In the last decade, the number of mobile app users has been increased all over the world. According to a survey, there are 3.5 billion smartphone users worldwide and 1.4 billion smartphones we sold in 1 year.

In this article, we will discuss the mobile success stories of famous brands and why your brand or business needs a mobile app.

Features of Successful Mobile Apps

User Interface

Your mobile app user interface should be user-friendly because your app will be a way of communicating with your customers. It’s about the user, not about your company’s goals or ambitions. Try to make it more exciting and easy.

Real-Time App

Your application should show the real face of your brand. It will show the original products to the customers it will satisfy your customers.

Help Users

If we take the example of custom mobile app development services, they develop apps in such a way that mobile apps solve the customer’s problems intuitively and effortlessly.

Surprise and Discounts

Always try to show some discount banners or pop-ups on your application; it will attract your customer, and it will play a vital role in your app’s success.

5 Famous Brands Mobile App Story

It’s not enough to create and launch branded business apps. Even though the opportunities seem endless, many entrepreneurs have been out of their luck.

It’s not enough to develop and launch a brand’s mobile app. Today the competition is very tough; many entrepreneurs have been out of the market and failed to set a benchmark. Here are some examples of successful brands: 

Nike

Nike is a well-known and established brand that offers complete health and fitness experience. In 2006, Nike introduced the membership program to develop a strong relationship and increase the number of customers. Then Nike launched a mobile fitness app, free for everyone worldwide.

This app helps customers from where they can buy the Nike original products. Recently, Nike launched Nike App; this app has numerous benefits for granted members, e.g., exclusive access to the latest products.

Nike is doing more and more for customer gaining and satisfaction. Nike App is helping its customers with their mobile app. You can also generate more revenue with the help of top mobile app development company.

IKEA

Ikea Place is an app where customers have to click a picture of their house and virtually install the furniture there to see the house’s new look. It makes customers’ lives easy; when they visit the store, they don’t have to check the product because they already know which thing they have to purchase.

This app improved the customers’ decision-making and purchasing processes. According to the reports, this is downloaded nearly 8.5 million times.

If you want to grow your business, develop an innovative idea that will help customers like Ikea. You can get help from professional mobile app development agency.

McDonald’s

McDonald’s attracted their customers by mobile and Instagram. To communicate with their customers in such a way that they advertise their new products. In 2013 McDonald’s started a campaign in which customers had to take pictures of their favorite food using the McDonald’s mobile app. You can’t only check the menu and order the food; you can also get the vouchers. This campaign increased the number of app downloads.

Coca-Cola

Coca-Cola is another famous brand that developed its mobile app for business. With the help of Artificial Intelligence and Machine Learning, Coca-Cola analyses and understands customer behaviors from their buying patterns. It helped the company to start new campaigns and offers. Coca-Cola introduces the mobile app under their digital transformation campaign. Customers can get loyalty points and discounts on their next orders on this app. Customers can buy soft drinks from vending machines through loyalty apps in some countries.

Starbucks

Starbucks app launched in 2009 allowed users to find nearby coffee shops and learn about coffee types. Two years later, Starbucks introduced their loyalty program for their customers with Card Mobile App. The Starbucks app offers a wide range of services and functions for users.

In 2013 Starbucks possessed $621 million assets on its mobile platforms. In 2014 Starbucks made$146 million, 8% of the revenue.

Some business owners believe that only corporations can afford expert mobile application development firms. Some owners believe that mobile apps are the easiest way to create something new in the market. We believe that every business or startup needs a mobile app because this is the easiest way to stay in touch with your customers.