The process of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO). Rather than direct traffic or bought traffic, best seo company in chennai concentrates on organic, occasionally known as “natural” or “organic” outcomes. Unpaid traffic can come from a variety of queries, including images, video, news, academic, and industry-specific vertical search engines.
Paid advertisements are frequently displayed at the top of the results page in Google and other search engines, followed by the regular results, also known as organic search results by search marketers. A site’s traffic will usually increase if it can move up the alphabetical list of search results. Search engines, such as Google, use an algorithm or set of rules to determine which pages to display for a given query.
List out the SEO tools
Google search console -Google Search Console formerly known as Google Webmaster Tools is a free tool provided by Google that is an essential component of any SEO toolkit. GSC provides rankings and traffic reports for top keywords and pages, as well as assistance in identifying and resolving on-site technical issues.
Google’s ads keyword planner – Keyword Planner is another free tool given by Google as part of their Google Ads program. Even though it is created for best seo company in chennai sponsored search, it may be an excellent tool for SEO because it gives term ideas and keyword search volume, which can be useful when performing keyword research.
Backlink analysis tools – There are several link analysis tools available, the two most popular of which are AHREFs and Majestic. Backlink analysis tools show users which websites are linked to their own or competitors’ websites, and they can be used to find new links during link building.
Read More: Top 5 Free SEO Analysis Tools to Rank Higher in SERP
Social media – Most social media sites have little direct influence on SEO, but they may be a useful tool for networking with other webmasters and creating relationships that can guide them to opportunities for link-building and visitor blogging.
Here are some techniques for SEO
Keyword research – Keyword research is frequently the first step in SEO, and it entails looking at what keywords a site already ranks for, what keywords rivals rank for, and what additional terms potential buyers are searching for. Identifying the search phrases that users use in Google and other search engines helps determine what existing content can be improved and what new content can be created.
Content writing – Once viable keywords have been discovered, content marketing may begin. This can have both updating old material and creating new stuff. Because Google and other search engines place a premium on high-quality content, it’s critical to conduct research and develop a captivating piece of content that gives a great user experience.
Link building – since connections from other websites are one of the most important ranking variables in Google and other major search engines, gaining high-quality backlinks is one of the most important SEO levels. Promoting good content, reaching out to other websites and creating connections with webmasters, submitting websites to relevant online directories, and obtaining publicity to draw links from other websites are all examples of this.
Conclusion
When done correctly, search engine optimization can significantly boost the quantity of traffic that a website receives.