Learn how the fashion industry may assist the growth and bolster customer ties as it pushes further into the digital arena by using WhatsApp and its pre-approved message templates.
As more and more customers choose to research and make their purchases online. The pandemic and following lockdowns have significantly hindered the high-street sales of designer companies, prompting the industry to develop digital methods.
It’s a smart technique, and early adopters like e-commerce giant Zalando, Tailorman, a company that specializes in fitting apparel, and Threads were already doing well in this industry before the pandemic even began.
These clever companies provide clients with tailored, scalable customer experiences right on their smartphones by utilizing “clienteling 2.0.” Virtual assistants may be either automated or human.
Nowadays, messaging platforms—including WhatsApp, the most widely used chat app in the world—are used more and more often for consumer and fashion brand communications. Personal consultations, order completion, loyalty programmes, and client feedback are all included in this.
WhatsApp Message Template:
You might create a customized WhatsApp message template to engage your audience. You may send templates to your customers if they have already decided to receive your communications over WhatsApp. Prior to doing that, WhatsApp must approve them.
Once WhatsApp approves them, you are free to use your templates on as many clients as you desire.
An example of a message template is a payment confirmation message that may be customized with the customers’ names and the amount of the payment. It may look like this:
Hello “1,” I appreciate your payment of $2 for a total of 3 bags. April 4 is the anticipated delivery date.
Message templates are used to launch customer conversations. Message templates are the only message types that, unlike other message types, may be sent to customers who have not yet initiated a conversation with you or who have not written to you during the last 24 hours in a discussion thread.
They must be approved before distributing message templates to customers. Additionally, templates could be automatically deleted depending on customer feedback.
Until a message template has earned a better quality rating or no longer violates our rules regulating business and commerce, it cannot be used to contact customers again.
After requesting the WhatsApp API and enrolling your phone number(s), the next thing you need to do is learn how to create WhatsApp message templates. After all, the foundation of your WhatsApp-driven development plan is these templates.
Since they control how often and cheerfully your WhatsApp users engage with your chatbot, they are essential to the success of your WhatsApp marketing.
In order to begin creating a strong development strategy, you must first comprehend the guiding principles and best practices of WhatsApp template message generation.
Types of Messages in the WhatsApp API:
Before we get into the straightforward but strangely challenging process of generating templates, let’s take a closer look at what a WhatsApp marketing messages template is. And all the limitations and privileges that make it distinct from the other messages you may send using the WhatsApp API.
You may basically send two different types of messages to your prospects and clients using WhatsApp API Client integration:
- Messaging in Sessions
- High-Order Message Structure (HSM)
- Messaging in Sessions
Written in response to a customer inquiry are reactive messages, also known as session messages. On WhatsApp, they are referred to as “session messages” because they may only be sent during the 24-hour customer service window.
In other words, WhatsApp is offering you a cost-free window of 24 hours to respond.
Since session messages are part of a private conversation between you and your client. They are free from rigid formatting and content standards.
Sending options include text messages, animated gifs, images, videos, and even voice chats.
Just be careful! If the user initiates the conversation by sending you an unsolicited message, the 24-hour period starts when you respond.
Please take caution! If the user initiates the conversation by sending you an unsolicited message, the 24-hour period starts when you respond.
If the user mails you in response to one of your template message alerts. The 24-hour service window starts to run the minute you send the notice.
- High Order Message Structure:
The popular WhatsApp message templates (HSMs) you have likely heard a lot about. They are the only ones using the API to profit from WhatsApp.
There are 5 key HSM ideas that you need to comprehend.
the following
- Reliable & Proactive (common notifications businesses may want to send to users automatically)
- Highly Structured (the moniker is accurate; they must adhere to very tight structural standards)
- Depending on Approval (before they go live, the templates need to be submitted to and pre-approved by WhatsApp)
- Requires User Opt-In (although there is no limit to the number of HSM you can send at once, you can only send them to users who previously agreed to be contacted)
Final thought:
If you wish to communicate with your customers outside of the 24-hour customer service window, you’ll require WhatsApp message templates. They may be in a number of styles, including lists, reply buttons, and product messages, to meet your needs.
They must first be approved by WhatsApp and may only be delivered to users who have elected to accept messages from you. Using a third-party app or bulk SMS service provider, create WhatsApp message templates and then submit them for WhatsApp’s approval.
Once authorized, you may use your templates to send your customers broadcasts, proactive messages. And automated alerts from a third party’s mailbox.
Also Read: BENEFITS OF MOBILE EDUCATION APPS
